Strategy Planning Director

As a Strategy Director you are a leader who opens the aperture of opportunity on the account. You are highly collaborative with account and creative. Through directly managing junior strategists &/or mentoring other strategists, you reinforce your own skill set. You aren’t just delegating; you create opportunities for people around you. You have a perspective on brands & consumers, and you speak from knowledge and experience, where your insight into consumer attitudes and behaviors is the source of your authority. 



What You’ll Do

• Develop brand strategies, write creative briefs, guide development and presentation of the creative work
• Analyze market trends, consumer behavior, and competitive landscape to inform strategic decisions.
• Bring proactive ideas to clients to push the brands into new spaces
• Design and implementation of research projects to address client business issues, gain insight into target audiences and testing ad concepts
• Work closely with creative and account teams to ensure marketing strategies are effectively translated into compelling campaigns.
• Present strategic plans and findings to clients, effectively communicating the rationale behind proposed strategies.
• Oversee the development of comprehensive media plans, in partnership with media planning teams.
• Provide professional development opportunities and on the job training as needed

• Bachelor’s degree in Marketing, Business, or related field. A Master’s degree or MBA would be a plus.
• Proven track record of developing effective marketing strategies that drive business results.
• Strong understanding of market research, consumer behavior, and marketing communications.
• 10+ years of planning/brand strategy experience 
• Managerial experience; demonstrable experience in a variety of strategic engagements with regional or global Client brands
• Ability to run day to day accounts work & pitches 
• Contributes thought leadership and best practices to the department 
• Comfortable with high-level client exposure 
• Strong stage presence
• Fluent in presentation/communication in both English and Vietnamese